Souljah Grip Tape: the European brand born from true skate culture

Souljah Grip Tape is one of those brands that represents 100% authentic European skateboarding. Founded in 2012 by French legend Florentin Marfaing alongside Alex Carolino and Simon Croonenberg, Souljah was born with a clear vision: to create an independent, pure brand built by skaters, for skaters.

The name Souljah comes from the combination of “Soul” and “Jah,” two words that perfectly capture the essence of the project. Passion, style, a daily commitment to skateboarding, and a strong underground identity are the elements that have made Souljah one of the most respected hardware brands on the European scene.

From the very beginning, the brand started practically from scratch, focusing on the production of professional grip tape developed using modern technologies and processes that are as eco-friendly as possible. The mission was clear: to create a high-performance, durable grip tape with a style distinct from the classic American brands on the market.

Florentin Marfaing and the Birth of Souljah Grip Tape

To truly understand Souljah, you need to know the story of its founder, Florentin Marfaing, one of the strongest and most stylish European skaters of all time. Born in France, Flo Marfaing was a key figure in the development of modern European skateboarding thanks to a technical, powerful, and incredibly elegant style.

Over the years, Florentin has earned immense global respect by skating for some of the industry’s most prominent brands and elevating European skateboarding to the highest international levels. His vision for skateboarding, however, went far beyond mere sponsorship or competition.

With Souljah Grip Tape, Flo wanted to create something that truly represented the European scene, while maintaining an independent and authentic spirit. A project built around product quality but above all around the skate culture lived every day at spots, on the streets, and in skateparks.

Professional grip tape with anti-bubble quality

The first real product that made Souljah explode across Europe was, of course, the grip tape. In no time at all, Souljah sheets began appearing everywhere: from spots in Barcelona to France, passing through Milan and many other capitals of European skateboarding.

Success came thanks to extremely high quality and highly effective anti-bubble technology that allows for a cleaner, more professional application. Souljah grip tape offers a perfect balance between grip, durability, and feel underfoot—essential characteristics for those who truly skate every day.

The graphic design also played a huge role in the brand’s growth. From camo patterns to all-over logo versions, Souljah has managed to create grip tape with an instantly recognizable style without losing focus on performance.

Those who truly skate know the difference between cheap grip tape and high-quality professional grip tape. The feel underfoot, board control, and durability are completely different, and Souljah has managed to become a European benchmark precisely because of this obsessive attention to detail.

A super team built by skateboarding legends

When a brand is founded by a skater of Florentin Marfaing’s caliber, it’s only natural to expect a killer team. Over the years, Souljah Grip Tape has managed to bring together some of the biggest names in the European and Brazilian skate scenes.

Among the historic riders are legends like Bastien Salabanzi, Thierry Gormit, Thomas Koloski, Patrick Zentgraf, and Alex Carolino. From Brazil come names like Carlos Iqui, John Anderson, and Marcos Moma—all skaters who have helped make the brand even more credible and respected on the global scene.

The Souljah team perfectly embodies the brand’s philosophy: style, technique, creativity, and real skateboarding free from commercial filters.

Souljah Today: Grip Tape, Hardware, and Apparel

Today, Souljah produces not only grip tape but also skate hardware, accessories, and a clothing line with a clean, underground aesthetic. The brand continues to uphold the same independent philosophy from its early days without compromising its identity.

Souljah Grip Tape remains one of the most compelling brands for those seeking genuinely high-quality products created by skaters with real-world skateboarding experience. The brand’s European style is immediately apparent in both its graphics and its technical approach to products.

Souljah Grip Tape at Pleasures Milano

At Pleasures Milano, we select only brands that truly represent skateboarding culture, and Souljah Grip Tape is one of the most authentic European brands of recent years.

In our shop, you can find Souljah grip tape, hardware, and accessories handpicked by our team with over 27 years of real-world skateboarding experience.

If you need help choosing the perfect grip for your board, feel free to contact us directly. We’ll help you select the best product based on your skateboarding style and your actual needs.

We ship quickly throughout Italy and Europe with dedicated professional support from real skaters.