UMA Landsled Skateboards: Evan Smith’s Creative Vision

In recent years, many pro skaters have decided to leave the big companies to create something truly personal. Modern skateboarding has seen the rise of independent brands founded directly by the most influential riders on the global scene. Just think of Paul Rodriguez with Primitive Skateboarding, Shane O’Neill with April Skateboards, or Torey Pudwill with Thank You Skateboards.

It is within this landscape that UMA Landsleds was born, Evan Smith’s personal project. A brand that, from its very inception, has displayed an identity completely distinct from classic commercial skate brands. UMA was not created merely to sell skateboards, but to convey an artistic, creative, and highly free-spirited vision of contemporary skateboarding.

From the very beginning, the brand has brought a breath of fresh air to the global skate scene thanks to unconventional graphics, unique shapes, and a philosophy far removed from the industry’s usual standards.

Evan Smith: unique style and unconventional skateboarding

Evan Smith was born on February 4, 1991, in Orlando, Florida, and is considered one of the most stylish and creative skaters of his generation. Throughout his career, he has been supported by iconic brands such as DC Shoes, Independent Trucks, Bones Wheels, and Element Skateboards.

For years, Element was his primary home and the brand with which he built much of his professional career. However, Evan Smith has always had a very independent personality and an extremely spontaneous, technical, and rebellious approach to skateboarding. It was precisely this need to express himself without limits that led him to create UMA Landsleds.

Unlike other pro skaters focused solely on contests, Evan Smith became famous primarily thanks to his video parts. His skateboarding is powerful, fast, and creative, characterized by high-speed lines, massive tricks over gaps and staircases, and an instantly recognizable style.

Although he hasn’t always been at the top of the competitive rankings, Evan has participated in major events like the Tampa Pro and Street League Skateboarding, earning the absolute respect of the global skate scene over the years.

UMA Landsled: art, creativity, and premium boards

UMA Landsled is not just Evan Smith’s project. Behind the brand are also key creative figures like Thomas Campbell, who oversees the artistic direction, graphics, and much of the brand’s visual identity.

Thomas Campbell is known in the worlds of art, surfing, and skateboarding for his highly personal creative style. And it is precisely this collaboration that makes UMA Landsled such a unique brand compared to many other modern skate companies.

UMA decks immediately stand out for their artistic graphics—often printed on both sides of the deck—their highly refined shapes, and their extremely high build quality. The brand uses premium construction and offers both classic popsicle decks and more distinctive, modern shaped decks.

From a technical standpoint, UMA Landsled boards offer a crisp, precise, and highly responsive pop. They are lively, fast decks designed for creative yet high-performance skateboarding.

An original and modern skate team

The UMA Landsled team perfectly embodies the brand’s philosophy. Alongside Evan Smith are technical, creative riders with strong personalities, such as Cody Chapman and Maité Steenhoudt.

Maité Steenhoudt, a Belgian skater born in 1999, has quickly become one of the team’s most recognizable faces thanks to her original, powerful, and very fluid style. The UMA roster continues to stand out precisely because it selects skaters with a strong personal identity rather than simply following classic commercial logic.

This approach makes UMA Landsled one of the most interesting brands to emerge in recent years on the international skateboarding scene.

UMA Landsled at Pleasures Milano

At Pleasures Milano, we select only brands that bring something genuine to skateboarding, and UMA Landsled is one of those brands that still manages to convey creativity, style, and true authenticity.

In our online skate shop, you can find UMA Landsled boards selected from the brand’s best shapes and graphics, perfect for those seeking premium quality, responsive pop, and skateboarding that breaks away from the traditional mold.