Haze Wheels: French skateboard wheels born from the authentic European scene
Haze Wheels is one of the most exciting independent brands to emerge from the European skate scene in recent years. Officially founded in France in 2010 by Bertrand Soubrier, the brand was created with the goal of producing top-quality skateboard wheels developed by skaters, for skaters.
From its earliest years, Haze Wheels immediately stood out thanks to a perfect blend of performance, design, and a strong underground identity. In a market dominated by American giants, the French brand quickly built a solid reputation within the European scene thanks to high-performance urethane, modern shapes, and a team of top-tier riders.
The brand’s philosophy has always been very clear: to maintain an independent, authentic approach that is fully rooted in real skateboarding culture. This is precisely why Haze has been supported from the very beginning by countless European skaters who immediately recognized the quality of the project and the products.
An independent company built by real skaters
One of the most important aspects of Haze Wheels is that the brand was founded with limited resources but an enormous passion for skateboarding. Bertrand Soubrier and the entire team built the brand from the real skate scene, developing high-performance products without losing the underground identity typical of true independent skateboard companies.
The quality of the urethane used by Haze has always been one of the brand’s main strengths. Even the most affordable lines offer very high grip, speed, and durability, while the “Prime Cut” versions represent the pinnacle of Haze’s production thanks to even higher-performance formulas and shapes designed for street, park, and modern technical skateboarding.
Over the years, the Haze team has grown tremendously, including major riders from the European scene such as Oscar Candon, Samuel Partaix, JP Villa, Michael Mackrodt, Bastien Salabanzi, and Aurélien Giraud. The addition of legendary figures like Salabanzi and the French phenomenon Aurélien Giraud to the team has further contributed to the brand’s growing international reputation.
Aurélien Giraud is now considered one of the most technically skilled skaters in the world and perfectly embodies the level Haze Wheels has achieved in recent years.
French design, performance, and European style
In addition to performance, Haze Wheels has also become famous for the highly distinctive design of its wheels. Since its early years, the brand has collaborated with French artist Func88, who is responsible for much of the brand’s graphic identity.
Haze wheels stand out immediately thanks to original graphics, bold colors, and a highly creative style that perfectly captures the modern European skate scene. This blend of design and technical quality has allowed the brand to become one of the most highly regarded independent brands in Europe.
Today, Haze produces wheels available in a wide variety of hardnesses, diameters, and shapes, perfect for both technical street skating and softer skatepark, bowl, or cruiser setups. The brand continues to maintain a strong underground identity while growing increasingly on an international level.
Haze Wheels online shop at Pleasures Milano
At Pleasures Milano, you’ll find a selection of Haze Wheels curated by real skaters with over 25 years of hands-on experience in the skateboarding scene.
If you’re looking for high-performance, fast wheels with an original graphic design, Haze is one of the most exciting European brands available today. From technical street skating to skatepark riding, the French brand offers wheels suited for every type of session and setup.
Pleasures Milano has been supporting skateboard culture since 1999 with authentic experience, technical expertise, and a genuine passion lived out every day on street spots, in skateparks, and during real sessions.
