Almost Skateboards: Innovation, Technology, and Modern Skateboarding

Almost Skateboards is one of the most important brands in modern skateboarding. Founded in the early 2000s by two absolute legends, Rodney Mullen and Daewon Song, the American brand has revolutionized the concept of technical skateboarding by introducing a completely new vision centered on innovation, creativity, and performance.

From its inception, Almost has never been just a simple skateboard brand. The company has always served as a creative laboratory where technology, street skating, and technical research converge to create products capable of pushing skateboarding to new heights.

Even today, Almost Skateboards remains one of the most respected and recognizable brands on the global scene thanks to high-performance boards, legendary videos, and one of the most technically skilled teams ever in contemporary skateboarding.

The Birth of Almost Skateboards

Almost Skateboards was officially founded in 2003 by Rodney Mullen and Daewon Song after they left Globe. We’re talking about two skaters who have literally changed the history of modern skateboarding.

Rodney Mullen is considered by many to be the greatest technical innovator of all time. Tricks like the kickflip, heelflip, impossible, darkslide, and dozens of other modern maneuvers stem directly from his creativity. Daewon Song, on the other hand, is one of the most technical, creative, and influential street skaters in history, capable of transforming any urban spot into something completely new.

The partnership between these two riders gave rise to a company with an immediately strong identity. Almost was founded with the goal of producing high-performance boards while advancing a more creative and technical vision of skateboarding.

From its earliest years, the brand has stood out for its use of innovative technologies in board construction, its original graphics, and an approach that is very different from that of many traditional skate companies.

Rodney Mullen, Daewon Song, and the Evolution of Street Skating

Talking about Almost Skateboards inevitably means talking about the enormous impact that Rodney Mullen and Daewon Song have had on the evolution of modern street skating.

Rodney Mullen completely revolutionized the way technical skateboarding is interpreted. His innovations laid the foundation for nearly all of contemporary street skating. The technical freestyle developed by Rodney in the 1980s became the cornerstone of modern skateboarding.

Daewon Song, on the other hand, took creativity, fluidity, and the alternative use of spots to a whole new level. His video parts have influenced entire generations of skaters thanks to unpredictable lines, absurd combos, and a unique ability to reinterpret the urban environment.

When the two riders decided to create Almost, the brand immediately inherited this philosophy of continuous innovation, technical experimentation, and the constant search for new ways to skate.

Almost Skateboards and Impact Support Technologies

One of the aspects that has made Almost extremely famous over the years is the development of advanced technologies dedicated to board durability.

Among the best known are the Impact Support and Impact Light constructions, developed to increase durability, pop, and impact resistance without compromising the board’s natural feel.

These technologies use carbon inserts integrated into the deck’s structure to reinforce the areas most prone to breakage. The result is a skateboard deck that is more durable, more responsive, and capable of maintaining its pop longer than traditional constructions.

Almost was one of the first companies to truly bring technological innovation to the world of skateboarding without losing the brand’s skateboarding soul.

Almost videos and the team that defined a generation

Over the years, Almost Skateboards has built one of the most technical and spectacular teams in the global skateboarding scene.

In addition to Rodney Mullen and Daewon Song, the brand has hosted incredible riders such as Chris Haslam, Cooper Wilt, Greg Lutzka, Youness Amrani, Willow Voges Fernandes, Yuri Facchini, and many other skaters who have become absolute icons of the international street scene.

Almost videos have always showcased extremely technical, creative, and innovative skateboarding. Videos like “Round Three” have become true modern cult classics thanks to legendary parts, meticulous editing, and tricks that influenced street skating in the years that followed.

The video parts by Daewon Song and Chris Haslam remain particularly iconic to this day, considered among the most creative and wild ever seen in the history of skateboarding.

Almost Skateboards Today

Even today, Almost Skateboards continues to represent one of the most solid and innovative entities in the global skateboarding scene. The brand maintains a strong technical and creative identity, continuing to develop high-performance decks, complete skateboards, and apparel dedicated to modern skate culture.

Almost decks are particularly appreciated for their excellent pop, lightness, and high durability—features that make them perfect for both technical street skating and skatepark use, as well as everyday riding.

The brand also continues to keep its connection to its history alive through collaborations, new technologies, and videos that consistently maintain the team’s exceptionally high technical standard. Unfortunately, the brand ceased production in 2024, but a comeback for one of the world’s most iconic skate brands cannot be ruled out.

Almost Skateboards and Pleasures Milano

At Pleasures Milano, we’ve been curating brands for years that have truly transformed modern skateboarding, and Almost Skateboards is undoubtedly one of the most influential brands of the past two decades. We’re talking about a company born from the minds of two absolute legends—Rodney Mullen and Daewon Song—skaters who completely redefined the concept of technical street skating.

Almost boards are still among the most sought-after today by those seeking pop, lightness, durability, and advanced technology without losing the true feel of skateboarding. From Impact constructions to the brand’s iconic graphics, every Almost product maintains a strong technical and creative identity.

At Pleasures Milano, you’ll find a selection curated by those who have lived and breathed skateboard culture every day for over twenty-five years, choosing only brands that truly continue to push skateboarding to new heights.