Octopus Logo Fold Black

Ideal for any occasion, this stylish, warm and refined beanie can be worn whenever you like. Octopus is a brand that always stays ahead of the latest trends.

Octopus Brand is an Italian streetwear label closely associated with the Milan-based brand Iuter, which helped propel it to remarkable success. Iuter and Octopus proved to be a powerful combination, quickly going viral. The phenomenon began in Milan, where Iuter and Octopus hoodies and T-shirts sold out as soon as they were released, both in our store and elsewhere. Octopus officially entered the market with Iuter in 2012, when the two brands unveiled their first collaboration and joined forces to launch a graphic that immediately became iconic among young people and beyond.