The National Skateboard Co.: British authenticity and real skateboarding

The National Skateboard Co. was founded in England in 2012 by a group of British skaters who, steering clear of big marketing campaigns and the hype typical of many commercial brands, decided to create a company built exclusively around real skateboarding.

From the very beginning, the brand has stood out for its strong identity, minimalist style, and an approach deeply rooted in the streets, urban spots, and the most authentic European skate scene.

In just a few years, The National Skateboard Co. has earned the respect of countless skaters thanks to an extremely solid team and top-tier video production. Even today, the brand continues to be considered one of the most interesting references in contemporary British skateboarding.

The team features riders and legendary names such as Dave Mackey, Dennis Lynn, Vaughan Jones, Dan West, Cam Barr, Neil Smith, Gregoire Cuadrado, Tom Harrison, and Tom Tanner—skaters who, over the years, have helped build the brand’s strong, underground identity.

Videos, street skating, and European skate culture

One of the factors that allowed The National to quickly emerge on the European scene was the quality of its videos. The brand has always invested heavily in producing authentic full-length films and footage, without resorting to shortcuts or artificially created trends. The skateboarding shown in National’s videos is raw, technical, and deeply street-oriented.

In 2016, the brand released the video “Full,” still considered one of the British company’s most important projects. This video played a huge role in solidifying the brand’s image within the European skate scene thanks to incredible spots, technical lines, and a highly recognizable filming style.

The National Skateboard Co. perfectly embodies that vision of European skateboarding made up of real spots, endless sessions, aggressive urban architecture, and a constant search for new places to skate. And it is precisely this authenticity that has allowed the brand to grow without ever losing credibility.

High-performance decks and bold graphics

In addition to its strong video identity, The National produces top-quality skateboard decks designed to deliver pop, responsiveness, and control even during the most intense sessions. The decks feature modern constructions and new-school shapes highly appreciated by contemporary street skaters.

The brand is also known for the meticulous aesthetics of its graphics. National’s collections often draw inspiration from contemporary art, cinema, urban photography, and minimalist British design. This combination of technical performance and aesthetic vision has made the brand highly recognizable within the European scene.

Over the years, The National Skateboard Co. has also collaborated with legendary skaters like Colin Kennedy and international artists of the caliber of Stefan Marx, further confirming the brand’s commitment to maintaining a strong connection between skateboarding, art, and underground culture.

A British brand that has conquered Europe

Over time, The National has managed to transform itself from a small independent project into one of the most respected skate brands on the modern European scene. While maintaining a simple and never overly commercial approach, the brand has built a highly loyal community of skaters seeking authenticity, quality, and true skateboarding.

National boards are particularly appreciated by those who love technical street skating, urban spots, and responsive setups capable of offering precise control during flip tricks, gaps, and intense sessions. Even today, the brand continues to perfectly embody the spirit of contemporary British skateboarding.

The National Skateboard Co. and Pleasures Milano

At Pleasures Milano, we select skateboard brands that truly represent skateboarding culture—not just marketing built around a lifestyle. The National Skateboard Co. is one of those brands that, over the years, has managed to maintain credibility, quality, and an authentic identity without ever losing its essence.

If you’re looking for high-performance boards, modern shapes, and a brand deeply rooted in European street skating, The National remains one of the most compelling choices on the independent scene today. At Pleasures Milano, you’ll find a selection curated by people who live and breathe skateboarding, street culture, and real skateboarding every day.