POLAR SKATE CO ONLINE STORE

Polar Skate Co. was founded by the legendary Pontus Alv, after he had dedicated himself to working with Cliché and Mad Circle in the early 2000s, traveling the world with them.

Pontus Alv decided to return to his hometown in Sweden in 2003 to focus on his future projects, which primarily involved skateboarding filmmaking.

During those years, Pontus Alv became a renowned filmmaker, creating two timeless skate movie classics—“Strongest Of The Strange” and “In Search Of The Miraculous”—which established Pontus in the global skateboarding scene.

Thanks to all the experience he gained after returning to Malmö around 2011, Pontus Alv decided to launch his brand, Polar Skate Co., and began working on the project with all his energy.

BIG BOY PANTS, THE TEAM, THE VIDEOS, AND THE STORY

Thanks to its brand launch videos like “The Polar Skate Co. Promo” and “No Complyes and Wallride+Shuvit,” Polar began to gain widespread popularity, receiving extraordinary feedback. In a short time, Polar became famous worldwide, breaking out beyond national borders.

The style of skateboarding that Polar presented was as innovative as the filming and the brand’s approach—a brand that broke from the usual norms because Pontus Alv’s main focus was to create a unique identity for each rider, a creation that elevated the individual qualities of every rider.

The Polar Skate Co. brand had a major impact on the entire global scene just a few years after its creation, thanks to the riders, the founders, and their “big boy pants.”

Today, it is one of the most sought-after brands, and its team is respected by everyone around the world—a team made up of champions like Oskar Rozenberg, Hjalte Halberg, Shin Sanbongi, Aaron Herrington, and Dane Brady.

POLAR CLOTHING MADE IN EUROPE

Most of the products Polar creates are strictly made in Europe with excellent quality. Every season, the brand releases 100% original collections that fully reflect the brand’s essence.

Even for the winter seasons, Polar creates very distinctive jackets and fleeces with a unique and original design. A touch of the ’90s with a modern twist, even during the winter season. Polar, the brand made in Europe.

In recent years, the Polar Skate Co. team has made a name for itself worldwide, brimming with the individual creativity that is the spirit of Pontus Alv’s brand. This original spirit has infused the brand with a soul that, in no time at all, has conquered the world with its fresh and unique image.

In 2018, Oskar “Oski” Rozenberg, a Polar pro rider, was named European Skater of the Year, raising the profile of the Malmö-based brand even higher. Once again, it was Polar’s videos that made the difference, showcasing that unique attitude that sets Polar apart from the rest.

POLAR SKATEBOARDS

The most important aspect of the Polar Skate Co. brand is undoubtedly its skateboards. Polar boards are constantly being improved. From the very beginning, Polar has designed and produced shapes that are very different from the usual standards, making a significant impact among the new generation of skaters.

Highly pronounced shapes and concaves, boards shaped with new technology to ensure they perform well even today. From Popsicle decks to shaped boards, Polar offers superior quality.

The uniqueness of the graphics plays a predominant role for Polar, which infuses its unique style into every skateboard it produces.

As soon as you pick up a Polar Skate Co. board, you immediately feel the difference. The quality of the maple used is exceptional, and the graphics are spectacular.

Details like the grooves to prevent wheel bite are refinements that only a few skateboard brands in the world can offer.

Every Polar Skate Co. board sells out very quickly. Their concave is often very pronounced to give Polar boards unparalleled control.

BUY POLAR SKATEBOARDS FROM PLEASURESMILANO

It doesn’t matter if you use it on the street or in a skatepark. When you buy a Polar t-shirt or a Polar skateboard, you can be sure you’ll buy another one. It’s definitely not a brand you’ll be able to let go of easily.

Polar is solid and destined to remain a major player in the global skateboarding scene. Stay up to date on the Polar team.

Check out our Polar online store on our website. If you have any questions or concerns, don’t hesitate to contact our customer service team. Or message us on WhatsApp or via email, and we’ll get back to you as soon as possible.