{"title":"Lakai Shoes","description":"\u003ch2\u003e\u003cstrong\u003eLAKAI SHOES FOOTWEAR THE BRAND STORY\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eLakai Footwear was founded over 30 years ago when two legends of the global skateboarding scene, Mike Carroll and Rick Howard, were among the strongest and most influential skaters of the 1990s and beyond.\u003c\/p\u003e\n\u003cp\u003eTwo legends of the global skateboarding scene felt the need to make a contribution to the global skate shoe industry.\u003c\/p\u003e\n\u003cp\u003eIn 1999, at a bar in Los Angeles, legend Tim Gavin proposed to his friend Rick Howard that they open a skate shoe company that would be unlike anything else on the market. “Lakai Limited Footwear” was officially born.\u003c\/p\u003e\n\u003cp\u003eThis brand has always maintained an authentic stance in skateboarding without compromising the true essence that has reigned since the birth of the sport. Created by skateboarding legends, this skate shoe brand is a major player in the global skateboarding scene.\u003c\/p\u003e\n\u003cp\u003eIn 1999, following the founding of Lakai Footwear, Mike Carroll decided to call his friend Cairo Foster to join the footwear team and embark on a new adventure with them. Officially, Cairo Foster is the first rider for Lakai Footwear.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/lakai-foster.jpg?v=1763566944\"\u003e\u003c\/p\u003e\n\u003ch2\u003eTHE BEGINNING OF THE BRAND’S HISTORY BY MIKE CARROLL AND RICK HOWARD\u003c\/h2\u003e\n\u003cp\u003eDuring those years, designer Andy Mueller created the Lakai logo and began his journey at the American skate shoe company as art director.\u003c\/p\u003e\n\u003cp\u003eSomething was changing in the skateboarding market.\u003c\/p\u003e\n\u003cp\u003eThe first skaters to join the Lakai Footwear team were Anthony Pappalardo, Rob Welsh, and Jeff Lenoce. Scott Johnston also left the DC team to join Lakai Footwear. Skateboarding legend Kelly Bird became the brand’s team manager.\u003c\/p\u003e\n\u003cp\u003eAt that time, amateur skaters earned $250 a month to skate for the fledgling brand. The designers worked tirelessly to create the first collection.\u003c\/p\u003e\n\u003cp\u003eAt the same time, the first riders began testing the first shoes to be produced. The Lakai Footwear brand was born from skaters and continues to this day to be original and one-of-a-kind.\u003c\/p\u003e\n\u003cp\u003eIn May 2000, the first line of Lakai shoes was released, consisting of the Howard, Carroll, Cohort, and Worthy models. These early models were an instant hit even before their release and were distributed worldwide in the blink of an eye. Lakai was born, and that was just the beginning of a success story that remains strong and relevant in skateboarding to this day.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/LAKAIII8.jpg?v=1763566944\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eAUSTRALIAN TOUR AND “BEWARE OF THE FLARE”\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eLakai Footwear’s first promotional video was a tour video filmed across Australia. All the team riders pulled off powerful lines with innovative tricks.\u003c\/p\u003e\n\u003cp\u003eBrandon Biebel, Rick Howard, Jeff Lenoce, Rob Welsh, and many others starred in the first Lakai film.\u003c\/p\u003e\n\u003cp\u003eThe video is missing a few key riders. It was distributed in skate shops.\u003c\/p\u003e\n\u003cp\u003eLakai’s second release was “Beware of the Flare,” a larger-scale production compared to the first promotional video made just a few months earlier. This time, the video was shot entirely in Europe with the new riders who had joined the Lakai team.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/lakaiiiii-3.jpg?v=1763566944\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBRANDON BIEBEL JOINS THE LAKAI TEAM\u003c\/h2\u003e\n\u003cp\u003eIn June 2000, after filming the “Modus Operandi” video, Mike Carroll decided to bring Brandon Biebel onto the Lakai team. The following year, Danny Garcia and Scott Johnston joined the team as pros.\u003c\/p\u003e\n\u003cp\u003eAt the same time, JJ Rousseau became the first official European rider for the Lakai brand.\u003c\/p\u003e\n\u003cp\u003eIn 2003, Cairo Foster released his first Lakai pro model shoe. Also during that period, the two top skaters in France joined the team. From that moment on, the brand’s French crew was born.\u003c\/p\u003e\n\u003cp\u003eIn 2004, Lakai Shoes released its first collaboration with the “Girl Skateboards” brand. This custom shoe model was a huge success.\u003c\/p\u003e\n\u003cp\u003eThe brand was on the path to success thanks not only to its collaboration with Girl but also with other major brands.\u003c\/p\u003e\n\u003cp\u003eSkaters like Guy Mariano, Jesus Fernandez, Danny Brady, and Alex Olson were part of the team. Legend Eric Koston also joined the Lakai Footwear team, and his pro model was released in December 2006.\u003c\/p\u003e\n\u003cp\u003eScott Johnston became one of the brand’s designers, and his role within the company shifted from pro skater to designer. During those years, a lot happened within the Lakai Family.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/lakai_bastien_salabanzi.webp?v=1778686647\"\u003e\u003c\/p\u003e\n\u003ch2\u003eLAKAI APPAREL AND COLLABORATIONS WITH OTHER BRANDS\u003c\/h2\u003e\n\u003cp\u003eThe brand isn’t just about shoes—it’s also about apparel. From the very beginning, the brand has always produced a truly beautiful and distinctive clothing line. The products range from classic T-shirts and hoodies to all kinds of accessories, including socks, hats, backpacks, and other items.\u003c\/p\u003e\n\u003cp\u003eOver the past 20 years, Lakai has engaged in numerous collaborations. Today, two major collections stand out: the one with “Black Sabbath” and “Doom Sayers Club,” the brand of legendary skater Omar Salazar.\u003c\/p\u003e\n\u003cp\u003eDoomsayers is a brand founded in Sacramento, California, and their logo—a snake—has now gone viral across the U.S.\u003c\/p\u003e\n\u003cp\u003eLakai has created a line of apparel and shoes featuring the two logos, which blend together to create a collection that is unique and original in every way.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/lakai_joslin.webp?v=1778686646\"\u003e\u003c\/p\u003e\n\u003ch2\u003eCHOOSE LAKAI SHOES IN OUR SKATESHOP\u003c\/h2\u003e\n\u003cp\u003eIn our Lakai store, you can find the best models we’ve selected just for you. If you need advice on choosing the right shoe, don’t hesitate to contact our customer service team.\u003c\/p\u003e\n\u003cp\u003eWe’ll help you find the right shoe for you. Pleasures Milano is the leader in skateboarding in the city of Milan.\u003c\/p\u003e\n\u003cp\u003eToday you can buy everything you want on our website at the best prices and with unparalleled service and courtesy.\u003c\/p\u003e\n\u003cp\u003eStep into our historic shop, which has been shaping the history of skateboarding, snowboarding, and streetwear in Milan for over 27 years. Choose from a wide selection of skateboards available.\u003c\/p\u003e","products":[{"product_id":"lakai-neon-po-hoodie-black","title":"Lakai Neon Po Hoodie Black","description":"\u003cp\u003e. Ideale per tutte le situazioni, stilosa e ricercata. 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Robusta e comoda per darvi un tocco di originalità in ogni situazione.\u003c\/p\u003e\u003cp\u003eProdotto disponibile da Pleasures Milano, skate e snowboard shop attivo dal 1999, con selezione curata e stile quotidiano.\u003c\/p\u003e","brand":"Lakai","offers":[{"title":"7.5","offer_id":55959612391748,"sku":"888401981698","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"10.5","offer_id":55959612424516,"sku":"888401981759","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"10","offer_id":55959612457284,"sku":"888401981742","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"9","offer_id":55959612490052,"sku":"888401981728","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"8.5","offer_id":55959612522820,"sku":"888401981711","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"8","offer_id":55959612555588,"sku":"888401981704","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"11","offer_id":55959612588356,"sku":"888401981766","price":89.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/50383_8449b9da249b1c33d9362a1136d3847e.jpg?v=1763568882"},{"product_id":"lakai-cambridge-black-orange-suede","title":"Lakai Cambridge Black Orange Suede","description":"\u003cp\u003eLakai Cambridge Black Orange Suede è una scarpa. . 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Robusta e comoda per darvi un tocco di originalità in ogni situazione.\u003c\/p\u003e\u003cp\u003eProdotto disponibile da Pleasures Milano, skate e snowboard shop attivo dal 1999, con selezione curata e stile quotidiano.\u003c\/p\u003e","brand":"Lakai","offers":[{"title":"7","offer_id":55959616782660,"sku":"888401981346","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"10.5","offer_id":55959616815428,"sku":"888401981414","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"10","offer_id":55959616848196,"sku":"888401981407","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"9.5","offer_id":55959616880964,"sku":"888401981391","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"9","offer_id":55959616913732,"sku":"888401981384","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"8.5","offer_id":55959616946500,"sku":"888401981377","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"8","offer_id":55959616979268,"sku":"888401981360","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"6.5","offer_id":55959617012036,"sku":"888401981339","price":89.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/50407_cb682801ffe2800e0c4f3f9811505851.jpg?v=1763568890"},{"product_id":"lakai-scarpa-griffin-black-suede","title":"Lakai Scarpa Griffin Black Suede","description":"\u003cp\u003eLakai Scarpa Griffin Black Suede è una scarpa. . 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Robusta e comoda per darvi un tocco di originalità in ogni situazione.\u003c\/p\u003e\u003cp\u003eTra i dettagli riportati troviamo: low-cut silhouette, suola vulcanizzata in gomma con profilo a spina di pesce, soletta rimovibile modellata con shock pad aggiuntivo, soletta intermedia nascosta, tallone rinforzato.\u003c\/p\u003e","brand":"Lakai","offers":[{"title":"12","offer_id":55959648534852,"sku":"888401787498","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"7","offer_id":55959648567620,"sku":"888401787399","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"6.5","offer_id":55959648600388,"sku":"888401787382","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"6","offer_id":55959648633156,"sku":"888401787375","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"5.5","offer_id":55959648665924,"sku":"888401787368","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"5","offer_id":55959648698692,"sku":"888401787351","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"10.5","offer_id":55959648731460,"sku":"888401787467","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"11.5","offer_id":55959648764228,"sku":"888401787481","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"10","offer_id":55959648796996,"sku":"888401787450","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"9.5","offer_id":55959648829764,"sku":"888401787443","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"9","offer_id":55959648862532,"sku":"888401787436","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"8.5","offer_id":55959648895300,"sku":"888401787429","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"8","offer_id":55959648928068,"sku":"888401787412","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"11","offer_id":55959648960836,"sku":"888401787474","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"7.5","offer_id":55959648993604,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/84919_3b991b172a579dd7138d1a7e83818677.webp?v=1763568923"},{"product_id":"lakai-flaco-ii-scarpa-white-navy","title":"Lakai Flaco II Scarpa White Navy","description":"\u003cp\u003eLakai Flaco II Scarpa White Navy è una scarpa. . 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Robusta e comoda per darvi un tocco di originalità in ogni situazione.\u003c\/p\u003e\u003cp\u003eTra i dettagli riportati troviamo: low-cut silhouette, Stevie Perez pro model, suola vulcanizzata Paramount in gomma con profilo Hex, soletta rimovibile modellata DeluxeLite, strap elastici \"centra-lingua\", tallone rinforzato.\u003c\/p\u003e","brand":"Lakai","offers":[{"title":"10.5","offer_id":55959650894148,"sku":"196377031386","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"11.5","offer_id":55959650926916,"sku":"196377031409","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"10","offer_id":55959650959684,"sku":"196377031379","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"9.5","offer_id":55959650992452,"sku":"196377031362","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"9","offer_id":55959651025220,"sku":"196377031355","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"8.5","offer_id":55959651057988,"sku":"196377031348","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"8","offer_id":55959651090756,"sku":"196377031331","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"11","offer_id":55959651123524,"sku":"196377031393","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/84846_5ffa0306a2ebcb8e4f34ec8aecf91df5.webp?v=1763568925"},{"product_id":"lakai-scarpa-cambridge-white-tie-dye","title":"Lakai Scarpa Cambridge White Tie Dye","description":"\u003cp\u003eLakai Scarpa Cambridge White Tie Dye è una scarpa. . 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