{"title":"Cliché Skateboards","description":"\u003ch2\u003eCliché Skateboards: The Legendary French Brand That Changed European Skateboarding\u003c\/h2\u003e\n\u003cp\u003eCliché Skateboards was founded in 1997 in France by the visionary Jeremy Daclin, one of the most influential and respected European skaters of his generation. The brand was born in Lyon, a city that was becoming one of the epicenters of the most technical and creative European skateboarding scene at the time.\u003c\/p\u003e\n\u003cp\u003eDaclin’s vision was clear from the start: to build an authentic European brand capable of competing with major American companies without losing its underground identity. At a time when nearly the entire skateboard market was dominated by the United States, Cliché represented something entirely different. It wasn’t just a skateboard brand, but a true declaration of independence for the European scene.\u003c\/p\u003e\n\u003cp\u003eFrom its earliest years, Cliché began supporting local French and European skaters, building a powerhouse team and championing a style of skateboarding that was technical, powerful, and incredibly stylish. The brand quickly distinguished itself thanks to its original artistic direction, modern marketing, and product quality that was exceptionally high for the time.\u003c\/p\u003e\n\u003cp\u003eDuring the first decade of the 2000s, Cliché Skateboards became one of the most iconic brands in European skateboarding, influencing entire generations of skaters across France, Spain, England, Germany, and Italy.\u003c\/p\u003e\n\u003cdiv class=\"youtube video-wrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/4hczFjartD0?feature=oembed\" height=\"705\" width=\"940\" title=\"Cliche \u0026quot;Bon Appetit!\u0026quot; (2004)\" loading=\"lazy\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2\u003eJeremy Daclin, Deathbox, and the Birth of a European Project\u003c\/h2\u003e\n\u003cp\u003eBefore founding Cliché, Jeremy Daclin was sponsored by the legendary brand Deathbox Skateboards, one of the most influential companies of the late ’80s and early ’90s. Deathbox represented a raw, creative style of skateboarding that stood in stark contrast to the commercial American image of the time.\u003c\/p\u003e\n\u003cp\u003eWhen part of the Deathbox team moved to the United States to found Flip Skateboards, Daclin was offered the opportunity to join the project. However, he chose a completely different path. He decided to stay in France and build something entirely European, investing in the local scene and the continent’s talent.\u003c\/p\u003e\n\u003cp\u003eIt was a bold and revolutionary choice. Back then, almost no one believed that a European brand could truly compete with the big American skate companies. Jeremy Daclin, however, managed to transform Cliché into one of the most respected names in global skateboarding.\u003c\/p\u003e\n\u003cp\u003eThe brand’s first official video, “Europa,” released in 2000, was a historic moment for the European scene. The video showcased an incredible technical level and featured riders like Javier Mendizabal, JJ Rousseau, Vincent Bressol, and a very young Lucas Puig, who was just 14 at the time.\u003c\/p\u003e\n\u003cp\u003e“Europa” was not just a skate video, but a true cultural manifesto. It proved to the world that Europe, too, had talent, style, and incredible spots. Many skaters still consider that project one of the most important videos ever released in the history of European skateboarding.\u003c\/p\u003e\n\u003cp\u003eThanks to the team’s success and the brand’s image, in 2001 Cliché officially joined the Salomon group, gaining an even stronger foundation to expand internationally.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/cliche_skateboards.avif?v=1779116218\"\u003e\u003c\/p\u003e\n\u003ch2\u003eCliché’s Success in the New Millennium\u003c\/h2\u003e\n\u003cp\u003eIn the years that followed, the brand continued to grow rapidly, building one of the strongest and most stylish teams in the entire international skateboarding scene. Top-tier riders joined the ranks, including Cale Nuske—named Australia’s best skater by Slam Magazine in 2004—Andrew Brophy in 2005, and Joey Brezinski from the United States.\u003c\/p\u003e\n\u003cp\u003eCliché managed to perfectly blend different skateboarding styles. European street technique, speed, creativity, and artistic influences coexisted within the same team, making the brand instantly recognizable.\u003c\/p\u003e\n\u003cp\u003eDuring that period, the brand also collaborated with legendary figures in skateboarding such as Mark Gonzales and Marc McKee, two absolute icons who helped further enhance the prestige of the French brand.\u003c\/p\u003e\n\u003cp\u003eIn 2009, the brand came under Dwindle Distribution, entering a new phase in its history. Despite the corporate changes, Cliché continued to maintain a strong visual and cultural identity.\u003c\/p\u003e\n\u003cp\u003eAmong the most important riders to have been part of the team are JB Gillet, Flo Mirtain, Lem Villemin, Sammy Winter, Kyron Davis, and many other skaters who helped build the brand’s technical and elegant image.\u003c\/p\u003e\n\u003cp\u003eFor many years, Cliché was synonymous with high-level European skateboarding. The boards were superbly constructed, the graphics were instantly recognizable, and the team consistently produced innovative video parts that were highly respected on the global scene.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/cliche_skateboards_rider_in_fs_feeble_grind.png?v=1779117179\"\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Brand’s Hiatus and Cliché’s Return\u003c\/h2\u003e\n\u003cp\u003eOver the years, the skateboard market began to change profoundly. Many historic brands ran into trouble, and Cliché also went through a difficult period.\u003c\/p\u003e\n\u003cp\u003eDwindle therefore announced a temporary hiatus for the brand, primarily due to the general crisis in the skateboarding market at that time. For many European skaters, it was a heavy blow, because Cliché represented much more than just a skate company.\u003c\/p\u003e\n\u003cp\u003eDespite this, the name Cliché never truly disappeared. Even today, the brand lives on through high-quality complete skateboards designed primarily for beginners and those seeking reliable setups with excellent value for money.\u003c\/p\u003e\n\u003cp\u003ePopsicle boards are also available in various shapes and graphics that keep the French brand’s historic aesthetic alive. And even though the scene has changed since the early 2000s, Cliché still holds a special place in the hearts of those who lived through that era of European skateboarding.\u003c\/p\u003e\n\u003cp\u003eThe brand has left a huge mark on European skate culture and is still remembered today as one of the most important companies ever to emerge outside the United States.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/cliche_skateboards_rider_in_bs_smith_grind.webp?v=1779116871\"\u003e\u003c\/p\u003e\n\u003ch2\u003eCliché Skateboards at Pleasures Milano\u003c\/h2\u003e\n\u003cp\u003eCliché Skateboards represents a fundamental part of European skateboarding history. A brand born from a genuine passion for skateboarding, capable of transforming the French and European scene into something credible on a global level.\u003c\/p\u003e\n\u003cp\u003eAt Pleasures Milano, we’ve been selecting only brands that have left an authentic mark on real skateboarding for years, and Cliché is undoubtedly one of them. The French brand has influenced entire generations thanks to its videos, legendary riders, and a technical style that continues to inspire many skaters to this day.\u003c\/p\u003e\n\u003cp\u003eIf you need advice on choosing the right setup, the best board for you, or your first complete skateboard, our team can help you find the best solution based on your skill level and riding style.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/collections\/paul_hart_cliche_skateboards_clipped_rev_1.jpg?v=1779117379","url":"https:\/\/www.pleasuresmilano.com\/en\/collections\/cliche-skateboards.oembed","provider":"Pleasures Milano Official","version":"1.0","type":"link"}