{"title":"Burton snowboards","description":"\u003ch2\u003eBurton Snowboards: The Brand That Created Modern Snowboarding\u003c\/h2\u003e\n\u003cp\u003eBurton Snowboards is undoubtedly the most important and influential brand in the history of global snowboarding. To speak of Burton is to speak of the very birth of modern snowboarding, the evolution of the mountains, and a culture that, since 1977, continues to influence millions of riders around the world.\u003c\/p\u003e\n\u003cp\u003eFounded by Jake Burton Carpenter in Vermont, Burton is the brand that, more than any other, has helped transform snowboarding from a simple underground experiment into a global sport. Jake Burton was not just an entrepreneur, but one of the true pioneers of modern mountain culture. His vision completely changed the way we experience snow, powder, freestyle, and the backcountry.\u003c\/p\u003e\n\u003cp\u003eEven today, Burton represents innovation, technology, performance, and authentic snowboard culture. From boards to bindings, boots, outerwear, and technical accessories, Burton continues to be the ultimate reference for beginners, professionals, and mountain enthusiasts.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/MikkelBang-1_clipped_rev_1.jpg?v=1768743401\" alt=\"burton snowboard\"\u003e\u003c\/p\u003e\n\u003ch2\u003eJake Burton Carpenter and the Birth of Modern Snowboarding\u003c\/h2\u003e\n\u003cp\u003eThe history of Burton Snowboards officially began in 1977 when Jake Burton Carpenter decided to further develop the concept of the “Snurfer,” a rudimentary board used on snow in the 1960s and 1970s.\u003c\/p\u003e\n\u003cp\u003eJake immediately realized that this concept could evolve into something much bigger. He therefore began modifying boards, materials, shapes, and control systems, working tirelessly to improve stability, floatation, and performance.\u003c\/p\u003e\n\u003cp\u003eIn those years, snowboarding was still considered almost a game, and many American ski resorts even banned the use of boards on the slopes. Jake Burton spent years fighting to gain acceptance for snowboarding in the American mountains, organizing demos, contests, and product tests practically everywhere.\u003c\/p\u003e\n\u003cp\u003eHis obsession with innovation and quality allowed Burton to grow rapidly, becoming the undisputed market leader as early as the 1980s. Jake Burton Carpenter didn’t just create a brand. He built an entire cultural movement that still lives on in every snowboarder on the planet.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/jF1PlI6-burton-snowboard-wallpaper.webp?v=1763567486\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBurton Snowboards and the Evolution of Snowboard Technology\u003c\/h2\u003e\n\u003cp\u003eOne of the reasons Burton has become so dominant in the global snowboard market has always been its continuous technological research.\u003c\/p\u003e\n\u003cp\u003eOver the decades, Burton has developed some of the most important innovations in the history of modern snowboarding. One of the most revolutionary is undoubtedly the famous “The Channel” system, a proprietary technology that completely changed the concept of stance adjustment.\u003c\/p\u003e\n\u003cp\u003eCompared to classic traditional inserts, The Channel allows for extremely precise customization of binding position, enabling millimeter-level adjustments that are practically impossible with traditional systems. When the system is paired with Burton EST bindings, the board’s feel becomes even more natural and direct.\u003c\/p\u003e\n\u003cp\u003eBurton was also one of the first companies to invest heavily in researching different shapes, advanced flex profiles, and alternatives to classic traditional camber.\u003c\/p\u003e\n\u003cp\u003eThe famous Flying V opened up a whole new world for countless snowboarders thanks to a combination of rocker and camber zones that delivers float in powder, ease of use, and excellent grip on packed snow.\u003c\/p\u003e\n\u003cp\u003eOver the years, Burton has developed boards tailored to every riding style. From softer freestyle boards to splitboards designed for extreme backcountry, every Burton line is engineered with specific features to deliver real performance in diverse conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/BDoLCZt-burton-snowboard-wallpaper.webp?v=1763567486\" alt=\"burton snowboards\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBurton Boots and Total Comfort on the Snow\u003c\/h2\u003e\n\u003cp\u003eIf there’s one sector where Burton has always dominated, it’s definitely snowboard boots.\u003c\/p\u003e\n\u003cp\u003eBurton boots have become famous worldwide for their comfort, fit, and technologies developed to enhance sensitivity and performance during long days on the mountain.\u003c\/p\u003e\n\u003cp\u003eFor many years, Burton’s Speed Zone Lacing system was considered one of the best lacing systems on the snowboard market. Fast, secure, and extremely easy to use even with gloves and in harsh weather conditions.\u003c\/p\u003e\n\u003cp\u003eSubsequently, the BOA system has gained increasing prominence in the industry, but Burton continues to develop various solutions to meet the needs of every rider.\u003c\/p\u003e\n\u003cp\u003eIn addition to immediate comfort, Burton boots have always been appreciated for their durability, support, and ability to maintain high performance even after many seasons of intense use.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/INFO_BOA.webp?v=1768743291\" alt=\"scarponi snowboard burton\" width=\"679\" height=\"917\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBurton bindings: the bindings that set the standard\u003c\/h2\u003e\n\u003cp\u003eBurton bindings remain one of the absolute benchmarks in the global snowboard market.\u0026nbsp;Iconic models like the Burton Cartel have become true standards for thousands of riders thanks to a perfect balance of responsiveness, comfort, and reliability.\u003c\/p\u003e\n\u003cp\u003eFrom entry-level to top-of-the-line models, Burton develops highly advanced bindings featuring ergonomic spoilers, high-performance baseplates, and technologies designed to enhance energy transfer and board control.\u003c\/p\u003e\n\u003cp\u003eThe seamless integration of the EST system and Channel creates one of the most sought-after combinations in the entire modern snowboarding landscape.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/Screenshot_2282__clipped_rev_1.jpg?v=1768743291\" alt=\"burton snowboard freeride\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBurton Uninc: The Golden Era of Snowboarding\u003c\/h2\u003e\n\u003cp\u003eFor those who truly lived through the 2000s snowboarding scene, the Burton Uninc project represents one of the most legendary eras ever.\u003c\/p\u003e\n\u003cp\u003eThe Uninc boards, featuring the famous winged pig, immediately became absolute cult classics in the global snowboarding scene. In those years, Burton was ahead of everyone else both technologically and in terms of image.\u003c\/p\u003e\n\u003cp\u003eThe team was simply devastating. Jeremy Jones, Gigi Rüf, JP Solberg, Romain De Marchi, and other iconic riders rode incredible boards with meticulously crafted graphics.\u003c\/p\u003e\n\u003cp\u003eThe Burton Uninc boards were incredibly powerful all-mountain boards, featuring classic aggressive camber, responsive flex, and exceptional grip both on the piste and in powder.\u003c\/p\u003e\n\u003cp\u003eEach graphic had a strong personality, and the Uninc project quickly became one of the absolute symbols of premium snowboarding worldwide. The hype surrounding Burton during that period was enormous. Everyone wanted a Burton Uninc, and the brand completely dominated global snowboard culture.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/uninc_snowboard_burton.jpg?v=1779047754\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBurton Step On: Technology, Speed, and Control\u003c\/h2\u003e\n\u003cp\u003eThe Burton Step On system is one of the most important innovations in modern snowboarding. It is designed to eliminate traditional straps. With Step On, you can clip your boot into the binding quickly and securely. Just apply pressure with your foot.\u003c\/p\u003e\n\u003cp\u003eThe system is based on three connection points. There are two lateral points at the toe and one rear point at the heel. This configuration ensures direct and fast energy transfer. It offers a very precise feel on the board.\u003c\/p\u003e\n\u003cp\u003eContrary to what you might think, Step On doesn’t compromise control. In fact, it enhances it. This is especially true for quick responses and edge transitions.\u003c\/p\u003e\n\u003cp\u003eBurton developed Step On with specialized boots. These include the Ion Step On, Photon Step On, and Ruler Step On. In doing so, they created a seamlessly integrated system.\u003c\/p\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/Screenshot_2281__clipped_rev_1.jpg?v=1768743293\" alt=\"attaccon burton step on\"\u003e\u003c\/h2\u003e\n\u003ch2\u003eBurton Seven and the boards that shaped generations of riders\u003c\/h2\u003e\n\u003cp\u003eAlongside the Uninc, another line that has profoundly shaped Burton’s history is the legendary Burton Seven.\u0026nbsp;For countless snowboarders, the Seven has been the perfect board for everything: park, piste, powder, and everyday riding.\u003c\/p\u003e\n\u003cp\u003eOver the years, the line has continuously evolved, moving from more aggressive and stiff boards to more playful and maneuverable models capable of adapting to any terrain.\u003c\/p\u003e\n\u003cp\u003eThe Burton Sevens have become a true benchmark for entire generations of snowboarders seeking a versatile, reliable, and high-performance board in every situation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/burton_seven_snowboard_2007.png?v=1779048455\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBurton Snowboards and Pleasures Milano\u003c\/h2\u003e\n\u003cp\u003eThe history between Pleasures Milano and Burton Snowboards goes back a long way and is directly linked to the growth of the Milanese snowboard scene from the 1990s through the early 2000s.\u003c\/p\u003e\n\u003cp\u003eWhen Pleasures opened in 1999 at Via Gustavo Fara 7, Burton was already the dream of every core Italian snowboard shop. In those years in Milan, the brand’s historical references were legendary establishments like Morgan and Pedro Store—shops that had helped spread snowboard culture in the city long before the sport’s mainstream explosion.\u003c\/p\u003e\n\u003cp\u003eWhen the opportunity to work with Burton finally arrived, the excitement was immense. The first few seasons were incredible, and Pleasures was quickly recognized as the go-to snowboard shop on the Milan scene.\u003c\/p\u003e\n\u003cp\u003eFor years, Burton has been a fundamental part of our history. From the Uninc to the Seven, through bindings, boots, and outerwear, we experienced the evolution of snowboarding firsthand during one of the strongest periods in global snowboard culture.\u003c\/p\u003e\n\u003cp\u003eEven today, Burton remains one of the most important brands ever to exist on the international snowboard scene. A brand that didn’t just follow snowboarding—it literally created it.\u003c\/p\u003e\n\u003cp\u003eAt Pleasures Milano, we continue to this day to select only snowboard products that truly represent quality, innovation, and authentic mountain culture. Burton has had a massive impact not only on the snowboard market but on the lives of entire generations of riders who began riding the snow thanks to its boards.\u003c\/p\u003e\n\u003cp\u003eOur history with Burton is part of the very history of snowboarding in Milan. Years of powder, contests, legendary boards, iconic teams, and genuine passion experienced daily right here in the shop.\u003c\/p\u003e\n\u003cp\u003eAnd it is precisely this firsthand experience, honed over more than twenty-five years of snowboard culture, that allows us to this day to select only the best for those who truly live the mountains.\u003c\/p\u003e","products":[{"product_id":"burton-wb-prowess-jk-coraline-nimbus","title":"Burton Wb Prowess Jk Coraline Nimbus","description":"\u003cp\u003eBurton Wb Prowess Jk Coraline Nimbus è una tavola da snowboard. . Waterproof \/ water resistance - a parameter indicating how many millimeters of water is able to withstand without soaking the material, the higher the value is better.\u003c\/p\u003e\u003cp\u003eTra i dettagli riportati troviamo: Snowboard jacket, Waterproof: 6001 - 10000 mm, Color: multicolor.\u003c\/p\u003e","brand":"Burton","offers":[{"title":"XS","offer_id":55959767515460,"sku":"9009519224823","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":55959767548228,"sku":"9009519224809","price":199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/110832_47bf9081d11f50d4f3ce3f51ed556c8f.jpg?v=1763569189"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/collections\/kBLlYaf-burton-snowboard-wallpaper.webp?v=1768743960","url":"https:\/\/www.pleasuresmilano.com\/en\/collections\/burton-snowboards.oembed","provider":"Pleasures Milano Official","version":"1.0","type":"link"}