{"title":"Almost Skateboards","description":"\u003ch2\u003eAlmost Skateboards: Innovation, Technology, and Modern Skateboarding\u003c\/h2\u003e\n\u003cp\u003eAlmost Skateboards is one of the most important brands in modern skateboarding. Founded in the early 2000s by two absolute legends, Rodney Mullen and Daewon Song, the American brand has revolutionized the concept of technical skateboarding by introducing a completely new vision centered on innovation, creativity, and performance.\u003c\/p\u003e\n\u003cp\u003eFrom its inception, Almost has never been just a simple skateboard brand. The company has always served as a creative laboratory where technology, street skating, and technical research converge to create products capable of pushing skateboarding to new heights.\u003c\/p\u003e\n\u003cp\u003eEven today, Almost Skateboards remains one of the most respected and recognizable brands on the global scene thanks to high-performance boards, legendary videos, and one of the most technically skilled teams ever in contemporary skateboarding.\u003c\/p\u003e\n\u003cdiv class=\"youtube video-wrapper\"\u003e\u003ciframe loading=\"lazy\" title=\"Almost Skateboard's \u0026quot;Rosarito\u0026quot; Video\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/4Hr0SXa9mqc?feature=oembed\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2\u003eThe Birth of Almost Skateboards\u003c\/h2\u003e\n\u003cp\u003eAlmost Skateboards was officially founded in 2003 by Rodney Mullen and Daewon Song after they left Globe. We’re talking about two skaters who have literally changed the history of modern skateboarding.\u003c\/p\u003e\n\u003cp\u003eRodney Mullen is considered by many to be the greatest technical innovator of all time. Tricks like the kickflip, heelflip, impossible, darkslide, and dozens of other modern maneuvers stem directly from his creativity. Daewon Song, on the other hand, is one of the most technical, creative, and influential street skaters in history, capable of transforming any urban spot into something completely new.\u003c\/p\u003e\n\u003cp\u003eThe partnership between these two riders gave rise to a company with an immediately strong identity. Almost was founded with the goal of producing high-performance boards while advancing a more creative and technical vision of skateboarding.\u003c\/p\u003e\n\u003cp\u003eFrom its earliest years, the brand has stood out for its use of innovative technologies in board construction, its original graphics, and an approach that is very different from that of many traditional skate companies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/almost_skateboard_rider.jpg?v=1779022377\"\u003e\u003c\/p\u003e\n\u003ch2\u003eRodney Mullen, Daewon Song, and the Evolution of Street Skating\u003c\/h2\u003e\n\u003cp\u003eTalking about Almost Skateboards inevitably means talking about the enormous impact that Rodney Mullen and Daewon Song have had on the evolution of modern street skating.\u003c\/p\u003e\n\u003cp\u003eRodney Mullen completely revolutionized the way technical skateboarding is interpreted. His innovations laid the foundation for nearly all of contemporary street skating. The technical freestyle developed by Rodney in the 1980s became the cornerstone of modern skateboarding.\u003c\/p\u003e\n\u003cp\u003eDaewon Song, on the other hand, took creativity, fluidity, and the alternative use of spots to a whole new level. His video parts have influenced entire generations of skaters thanks to unpredictable lines, absurd combos, and a unique ability to reinterpret the urban environment.\u003c\/p\u003e\n\u003cp\u003eWhen the two riders decided to create Almost, the brand immediately inherited this philosophy of continuous innovation, technical experimentation, and the constant search for new ways to skate.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/rodney_mullen_almost_skateboards.jpg?v=1779022359\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAlmost Skateboards and Impact Support Technologies\u003c\/h2\u003e\n\u003cp\u003eOne of the aspects that has made Almost extremely famous over the years is the development of advanced technologies dedicated to board durability.\u003c\/p\u003e\n\u003cp\u003eAmong the best known are the Impact Support and Impact Light constructions, developed to increase durability, pop, and impact resistance without compromising the board’s natural feel.\u003c\/p\u003e\n\u003cp\u003eThese technologies use carbon inserts integrated into the deck’s structure to reinforce the areas most prone to breakage. The result is a skateboard deck that is more durable, more responsive, and capable of maintaining its pop longer than traditional constructions.\u003c\/p\u003e\n\u003cp\u003eAlmost was one of the first companies to truly bring technological innovation to the world of skateboarding without losing the brand’s skateboarding soul.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/almost_skateboards_decks.jpg?v=1779022376\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAlmost videos and the team that defined a generation\u003c\/h2\u003e\n\u003cp\u003eOver the years, Almost Skateboards has built one of the most technical and spectacular teams in the global skateboarding scene.\u003c\/p\u003e\n\u003cp\u003eIn addition to Rodney Mullen and Daewon Song, the brand has hosted incredible riders such as Chris Haslam, Cooper Wilt, Greg Lutzka, Youness Amrani, Willow Voges Fernandes, Yuri Facchini, and many other skaters who have become absolute icons of the international street scene.\u003c\/p\u003e\n\u003cp\u003eAlmost videos have always showcased extremely technical, creative, and innovative skateboarding. Videos like “Round Three” have become true modern cult classics thanks to legendary parts, meticulous editing, and tricks that influenced street skating in the years that followed.\u003c\/p\u003e\n\u003cp\u003eThe video parts by Daewon Song and Chris Haslam remain particularly iconic to this day, considered among the most creative and wild ever seen in the history of skateboarding.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/almost_yuri_facchini.jpg?v=1779022376\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAlmost Skateboards Today\u003c\/h2\u003e\n\u003cp\u003eEven today, Almost Skateboards continues to represent one of the most solid and innovative entities in the global skateboarding scene. The brand maintains a strong technical and creative identity, continuing to develop high-performance decks, complete skateboards, and apparel dedicated to modern skate culture.\u003c\/p\u003e\n\u003cp\u003eAlmost decks are particularly appreciated for their excellent pop, lightness, and high durability—features that make them perfect for both technical street skating and skatepark use, as well as everyday riding.\u003c\/p\u003e\n\u003cp\u003eThe brand also continues to keep its connection to its history alive through collaborations, new technologies, and videos that consistently maintain the team’s exceptionally high technical standard. Unfortunately, the brand ceased production in 2024, but a comeback for one of the world’s most iconic skate brands cannot be ruled out.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/almost_skateboards_decks.avif?v=1779022376\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAlmost Skateboards and Pleasures Milano\u003c\/h2\u003e\n\u003cp\u003eAt Pleasures Milano, we’ve been curating brands for years that have truly transformed modern skateboarding, and Almost Skateboards is undoubtedly one of the most influential brands of the past two decades. We’re talking about a company born from the minds of two absolute legends—Rodney Mullen and Daewon Song—skaters who completely redefined the concept of technical street skating.\u003c\/p\u003e\n\u003cp\u003eAlmost boards are still among the most sought-after today by those seeking pop, lightness, durability, and advanced technology without losing the true feel of skateboarding. From Impact constructions to the brand’s iconic graphics, every Almost product maintains a strong technical and creative identity.\u003c\/p\u003e\n\u003cp\u003eAt Pleasures Milano, you’ll find a selection curated by those who have lived and breathed skateboard culture every day for over twenty-five years, choosing only brands that truly continue to push skateboarding to new heights.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/collections\/rodney_mullen_almost_skateboards_clipped_rev_1.jpg?v=1779022630","url":"https:\/\/www.pleasuresmilano.com\/en\/collections\/almost-skateboards.oembed","provider":"Pleasures Milano Official","version":"1.0","type":"link"}